The benefits of adding video to your marketing strategy are endless. It is one of the most powerful marketing tools to evoke emotion, engage audiences, boost brand visibility online, and increase sales. In order to reap these benefits however, businesses require creative and appealing content.

Your online promotion strategy is not complete without video. Statistics show that by including a video on your website landing page, you can nearly double your site conversion rate. Itcomes as no surprise — video is a compelling medium that engages multiple senses, allowing your audience to connect with your brand on a deeper level.